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Business analysis and research methodology 881


 
Modulekode GNM 881
Kwalifikasie Postgraduate
Fakulteit Gordon Institute of Business Science
Module-inhoud

In this module students will be equipped to execute their Integrative business research project. Each student's Integrative business research report will be focused on a key relationship or research question that relates directly to their new business idea. The module will focus on formulation of a research question, population and sampling concerns, the use of literature reviews, various qualitative and quantitative research methodologies including documentary research, surveys, questionnaire design and interviewing techniques. The analysis of data and research report writing will also be covered. The research report will serve as a means for students to deepen their insights into the market that they are preparing to enter or to help them understand a key relationship affecting their business. As such the module will prepare a student to do research that is of both practical and intellectual value.
Modulekrediete 9.00
NQF Level 09
Contact time 28 contact hours per 3 week cycle
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1
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